#WatchUsClimb is the centerpiece of a Strategic Communications Plan to help the district connect with all stakeholders. Market research proves that the public wants to know what’s going on in our classrooms, not just what’s going on in the boardroom. This campaign is designed to improve employee morale by giving them an outlet to showcase their talent and results.#WatchUsClimb will allow parents and community members to see inside their children’s classrooms even though they are not present.